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Marketing Plan Template For Businesses and Startups

 

Table of Contents

 

Statement of Confidentiality & Non-Disclosure…………………………………. 3

EXECUTIVE SUMMARY……………………………………………………………………….. 4

1. SITUATION ANALYSIS…………………………………………………………………….. 5

1.1 Industry Analysis…………………………………………………………………………. 5

1.2 Sales Analysis……………………………………………………………………………… 6

1.3 Competitive Analysis…………………………………………………………………… 7

1.4 Customer Analysis………………………………………………………………………..9

1.5 SWOT Analysis…………………………………………………………………………….. 9

1.6 Analysis of Marketing Activities (if applicable)……………………………. 10

2. OBJECTIVES………………………………………………………………………………….. 12

2.1 Corporate Objectives……………………………………………………………………12

2.2 Marketing Objectives………………………………………………………………….. 12

3. MARKETING STRATEGY………………………………………………………………….. 13

3.1 Market Segmentation Strategy……………………………………………………..13

3.2 Targeting Strategy……………………………………………………………………….. 13

3.3 Product Life Cycle………………………………………………………………………… 14

3.4 Potential Strategies……………………………………………………………………….14

3.5 Core Strategy………………………………………………………………………………… 15

4. MARKETING PROGRAMS……………………………………………………………………17

4.1 Marketing Mix……………………………………………………………………………….. 17

4.2 Loyalty Programs…………………………………………………………………………….20

4.3 Customer Service & Support…………………………………………………………….20

4.4 Market Research……………………………………………………………………………. 20

4.5 Personal Selling………………………………………………………………………………..20

4.6 Trust and Credibility…………………………………………………………………………20

4.7 Trade Promotions…………………………………………………………………………… 20

5. IMPLEMENTATION PLAN……………………………………………………………………..21

5.1 Product Design and Development……………………………………………………..21

5.2 Marketing & Sales……………………………………………………………………………. 21

5.3 Distributors…………………………………………………………………………………….. 25

5.4 Resource Requirements………………………………………………………………….. 25

5.5 Scheduling………………………………………………………………………………………..25

6. PERFORMANCE EVALUATION AND MONITORING………………………………..27

6.1 Monitoring Ad Campaigns…………………………………………………………………27

6.2 Sales Analysis………………………………………………………………………………….. 29

6.3 Profit and Loss Statements……………………………………………………………….31

6.4 Meeting Schedule……………………………………………………………………………..31

6.5 Customer Profiling………………………………………………………………………….. 31

6.6 Salesforce Evaluation………………………………………………………………………. 32

7. FINANCIAL INFORMATION…………………………………………………………………. 34

7.1 Financial Capsule…………………………………………………………………………….. 34

7.2 Financial Assumptions………………………………………………………………………34

7.3 Budget………………………………………………………………………………………………34

7.4 Sales Projections (5 years)……………………………………………………………….. 36

8. CONTINGENCY PLANS…………………………………………………………………………38

8.1 Symptoms of Failure…………………………………………………………………………38

8.2 Alternative Strategies……………………………………………………………………….38

APPENDICES…………………………………………………………………………………………. 39