Marketing Plan Template For Businesses and Startups

 

Table of Contents

 

Statement of Confidentiality & Non-Disclosure…………………………………. 3

EXECUTIVE SUMMARY……………………………………………………………………….. 4

1. SITUATION ANALYSIS…………………………………………………………………….. 5

1.1 Industry Analysis…………………………………………………………………………. 5

1.2 Sales Analysis……………………………………………………………………………… 6

1.3 Competitive Analysis…………………………………………………………………… 7

1.4 Customer Analysis………………………………………………………………………..9

1.5 SWOT Analysis…………………………………………………………………………….. 9

1.6 Analysis of Marketing Activities (if applicable)……………………………. 10

2. OBJECTIVES………………………………………………………………………………….. 12

2.1 Corporate Objectives……………………………………………………………………12

2.2 Marketing Objectives………………………………………………………………….. 12

3. MARKETING STRATEGY………………………………………………………………….. 13

3.1 Market Segmentation Strategy……………………………………………………..13

3.2 Targeting Strategy……………………………………………………………………….. 13

3.3 Product Life Cycle………………………………………………………………………… 14

3.4 Potential Strategies……………………………………………………………………….14

3.5 Core Strategy………………………………………………………………………………… 15

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