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Email Marketing is ranked and known as the best category of social media marketing as it does not involve any SEO content or competitor marketing.
Email marketing is the marketing and advertising of your brand by sending different promotional emails to the audience and advertising your publications and ideas through their mailbox. You send a promotional message of your brand to a mass audience and it’s the oldest social media marketing trick but still, it’s the most effective social media marketing platform to engage and reach a large number of audiences regardless of SEO and algorithm policies of different social media platforms
You can also read this article about Email Marketing Best Practice.
It’s the best platform for newbies as you don’t need any kind of followers or influencers and hence don’t need to pay for promotions on their sites and channels, but one thing you need to remember is that you are always a guest at their mailbox.
An effective email marketing is a combination of three planning strategies which results in generating a big amount of traffic at your website, these three steps are given below:
This involves the audience that is interested to receive emails from your brand, they might register through any social media platform or watch your brand through your websites and registered themselves through your website for checking your brand's updates, there are a lot of ways of the email list for your audience, you can check them on varies sites but the easiest and the most used way of creating an email list is to create a lead magnet means to compose an email of the brand your audience or targeted audience is interested in, by giving offers and promotions on such brands
Email service provider is also known as the email marketing platform, it helps to execute your email list, basically it works as a tool for arranging your emails and also engaging your costumers. It is the main tool for email marketing campaign
It is the most effective part of email marketing as this is the main point of your campaign, you need to give the most authentic and straightforward message in your email, containing promotions and describing the main features and advantages of your brand and what are the benefits of your goods if the costumers buy it rapidly, you have to write eye-catching articles and promotional pictures to enhance your product worth and vice versa.
like any other social media marketing, email marketing also has some positive as well as negative points, which we always need to know before doing this category of social marketing.
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