Email Marketing | The Facts About Email Marketing You must know

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Email Marketing is ranked and known as the best category of social media marketing as it does not involve any SEO content or competitor marketing.

Email marketing is the marketing and advertising of your brand by sending different promotional emails to the audience and advertising your publications and ideas through their mailbox. You send a promotional message of your brand to a mass audience and it’s the oldest social media marketing trick but still, it’s the most effective social media marketing platform to engage and reach a large number of audiences regardless of SEO and algorithm policies of different social media platforms

You can also read this article about Email Marketing Best Practice.

It’s the best platform for newbies as you don’t need any kind of followers or influencers and hence don’t need to pay for promotions on their sites and channels, but one thing you need to remember is that you are always a guest at their mailbox.

HOW EMAIL MARKETING WORKS

An effective email marketing is a combination of three planning strategies which results in generating a big amount of traffic at your website, these three steps are given below:

MAKING THE EMAIL LIST

This involves the audience that is interested to receive emails from your brand, they might register through any social media platform or watch your brand through your websites and registered themselves through your website for checking your brand's updates, there are a lot of ways of the email list for your audience, you can check them on varies sites but the easiest and the most used way of creating an email list is to create a lead magnet means to compose an email of the brand your audience or targeted audience is interested in, by giving offers and promotions on such brands

EMAIL SERVICE PROVIDER

Email service provider is also known as the email marketing platform, it helps to execute your email list, basically it works as a tool for arranging your emails and also engaging your costumers. It is the main tool for email marketing campaign

DELIVERING YOUR MESSAGE

It is the most effective part of email marketing as this is the main point of your campaign, you need to give the most authentic and straightforward message in your email, containing promotions and describing the main features and advantages of your brand and what are the benefits of your goods if the costumers buy it rapidly, you have to write eye-catching articles and promotional pictures to enhance your product worth and vice versa.

ADVANTAGES AND DISADVANTAGES OF EMAIL MARKETING

like any other social media marketing, email marketing also has some positive as well as negative points, which we always need to know before doing this category of social marketing.

  • By sending messages to their emails means that we are entering someone’s home without their permission and as the customer trust you and allows you to send emails you need to send the most appropriate kind of emails to engage your customer and let him enjoy this service.
  • As people are very conscious about their mails and most of them check daily their mailbox, so your content will be exhibited in a well-mannered way and it will generate a huge amount of traffic
  • You don’t need to pay for the platform as you are the one generating the emails and if somehow the platform ceases you don’t have any problem because you are just sending emails, you don’t have anything to lose and you are engaging your subscribers and sending emails to your subscribers don’t cause any extra charges or termination from the platform.
  • As segments and creating unique ideas of sending personating engagement with your clients increases the chances of creating extraordinary revenue and traffic to your product or website.
  • You don’t need to compromise on your quality or paying extra charges to a third party, you just need a service provider tool to execute your emails and send them to the engaging email list.
  • You need to engage and make eye-catching content for your client as there is a lot of challenges and competition in the mailbox.

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